White represents purity and freedom. We believe in unpretentious and comfortable garments that tell a story.

The collections consist of timeless ready-to-wear pieces that are produced locally and on a small scale as well as bold silhouettes that are made to order and in collaboration with the customer. We love to create honestly and purely, with intentions of beauty rather than quantity.

Besides these collections, customers can request custom pieces that are one of a kind and created exclusively for them.

Through simple and elegant pattern-making we aim to reduce waste and create for different bodies, identities and eras. The collections are not guided by seasonal trends or fashion calendars. Instead, collections are launched whenever they are ready and their story is ready to be heard. Each garment is created with consideration, patience and passion.