Emporio Sirenuse

Founded in 1993, the Emporio Sirenuse and lifestyle brand translates the rich artist culture of the Sersale family's iconic Sirenuse Hotel in Positano into a wold of style. Each collection's design weaves a story that merges the vibrancy of the eastern inspiration with the elegance of the Italian Riviera.

Carla Sersale and Viola Parrochetti are the heart and soul of Emporio Sirenuse. Carla's journey began in 1993, curation the Emporio Sirenuse boutiques. With a discerning eye, she transformed these boutiques into windows to the Amalfi Coast's cultural splendor. In 2013 Viola joined as head designer, weaving stories through her designs that merge the vibrancy of eastern inspirations with elegance of the Italian Riviera.