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BIRKENSTOCK 1774

BIRKENSTOCK 1774

It is under precarious conditions in the German countryside outside of Frankfurt in the 18th century where we find the beginnings of what has now become a true global purpose brand: BIRKENSTOCK. It is not the beginning of a company or a brand, but that of the Birkenstock shoemaker dynasty. That family's legacy is the basis of today's company. The inventive spirit and the creative force of its members created the products in the 20th century that continue to this day.

Beyond the last 125 years – some more than half of its history – the guiding idea has been to create shoes that are good for your feet. In this endeavor, the inventors, who were mostly ahead of their time and always met with great resistance, never lost hope. Perseverance, resilience, even stubbornness were needed before the importance of a healthy foot for the overall well-being of mankind became anchored in society. To this day, the company and its employees are driven by the underlying purpose of this idea to produce healthy footwear products. Below you will follow a historical journey through the key epochs of this traditional history that tells the story of the crucial moments.