Launched in the summer of 2021, FLORE FLORE is an Amsterdam-based brand founded by Flòrian van Zuilen. Informed by her international experiences working in fashion from New York to Copenhagen, she embarked on creating a line of understated chic basics.

Fashion is in Flòrian's lineage, as both her mother and grandmother before her worked in the field. This creative upbringing encouraged Flòrian to express her personality through style without compromising on quality and comfort. And by that rationale, FLORE FLORE was born.

Anchored in an intelligent approach, the designs promote freedom and ease, balancing romance and classic tailoring. The brand is inspired by a world of female muses, including close friends, who move between art, fashion and design.