STôN BY LATONDRA

Based in Pasadena, CA., Latondra Newton is the founder and designer behind the innovative jewelry and lifestyle brand stôn, which was founded in 2016. Purposely spelled out in lower case letters, the brand name rhymes with “stone.” According to Newton, “I wanted the name to convey respect for the natural world, including the diamonds and colored gemstones, ancient stones and other materials that I use in my jewels.”